Google Ads is the most profitable and popular form of online advertising. Managing Google Ads is complex, ever-changing, and time-consuming. We have a team of industry experts who have the Google Ads management skills and expertise to manage profitable PPC campaigns.
Every ad is optimized to appeal to your target market. Every landing page is A/B tested to get the best results. We pull every lever we can to improve your Google Ads PPC performance and we never run dry on innovative ways to improve your campaigns.i
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These services combined will help us work together on a long-term basis to consistently improve the performance of your marketing dollars.
Before doing anything, it’s important for us to pinpoint your business objective. Then we can make sure your marketing, media and campaign objectives and KPIs are working together to achieve that goal.
Success is built on strong foundations. Before launching any new campaigns, we make sure we have the big three in place: robust measurement, a value-based bidding strategy, and powerful creative.
We’ll break this section into two parts: capturing existing demand at the bottom of the funnel, and generating new demand at the top.
As time passes, we will better understand how your ads are performing. We use this information to optimize your performance, test new strategies, and find more opportunities for growth.
You talk, we listen. We want to learn as much about your business as possible, including the intricacies of your target audience, your profit margins, and the lifetime value of your customers.
We come to the table with a healthy respect for the competition. Not only do we take the time to really understand your industry and who the different players are, we also use industry-leading software to research and analyze the digital advertising footprint of your competitor campaigns.
The most valuable asset available to us is your historical account data. We will parse through this vast amount of data in search of valuable trends that will guide our strategy. Google Ads management without a deep historical and competitive analysis is simply not doing the job right.
We take all of our research and analysis and translate it into an effective Google Ads PC strategy. With unrivaled attention to detail, We will construct Google Ad campaigns that maximize profitability and are enabled to scale.
As your Google Ads campaign performance data rolls in, we will make changes and pivot where necessary. We will bring a proactive approach as we A/B split test new ideas and seek new opportunities for growth. Every client that comes to us for Google Ads management can see enormous improvements in their ROI if their campaigns were thoughtfully and analytically optimized.
