Brandon Lincoln is a leading Google Ads PPC Expert that focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, our Google Ads PPC management services can help you reach your goals.
Every ad is optimized to appeal to your target market. Every landing page is A/B tested to get the best results. We pull every lever we can to improve your Google Ads PPC performance and we never run dry on innovative ways to improve your campaigns.i
Book Strategy Session - it's freeThe following services are covered in the Full Service Google Ads PPC Management package
These services combined will help us work together on a long-term basis to consistently improve the performance of your marketing dollars.
Comprehensive performance management of all your AdWords search campaigns, including mobile campaigns (click to call), search network campaigns and retargeting in search campaigns. AdWords management includes, but is not limited to, keyword management, negative keyword lists, traffic sculpting, creative ad copy and A/B testing, historical account analysis, competitive analysis, bid and budget management, custom scripts and plugins, Google Analytics integration, conversion tracking setup and more.
Custom designed image / flash / gallery ads in all major sizes (one new ad set per month). Display network advertising could be a very effective way to bring in traffic at scale and to increase awareness cheaper than the other campaign types. Our recommendation would be to hold off on display ads until after we're running highly profitable campaigns across all search and remarketing channels.
Remarketing ads tailored to the specific pages your visitors spent time engaging with. While these types of ads don't always perform better than traditional remarketing ads, it's always something worth testing. Dynamic remarketing works especially well with ecommerce websites, but they can be a great strategy for traditional lead-gen campaigns as well. For example, ads can be tailored to visitors who spent time researching specific services or service categories. Dynamic remarketing ads will be designed using the Google display ad gallery, unless otherwise agreed upon.
Creating sophisticated remarketing audiences based on data from Analytics. Custom audiences account for the inherent differences in the visitors coming through our advertising channels. Custom audiences include segmenting by traffic source, campaign, ad clicked, keyword and behavioral patterns such as which pages they viewed, how long they spent on our site, which links they clicked and more.
We'll make sure Google Analytics is properly installed on your website and landing pages, and link the account to AdWords (if it hasn't been done already). We'll also be setting up custom Analytics dashboards to more easily analyze AdWords traffic inside Google Analytics.
We'll send you your Google Tag Manager container code for your developer to install, or we can install it ourselves after being granted backend access to your website. We'll also use Google Tag Manager to install additional tags, like the Facebook pixel, remarketing tags, conversion tags etc.
Be Just a Google Search Away
With billions of searches per day on Google, we use search ads to make sure potential customers notice your brand, consider your offerings, and take action.
Make it meaningful and impactful by getting personal
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Meet your customers where they are
With multiple channels and devices, today’s buyer journey is a little complicated. So, what if you could communicate consistently across a broad range of traditional and emerging methods? Marketo Engage does just that through strong native capabilities paired with an unequaled menu of partner integrations.
Build and manage campaigns that are personalized for your buyers
Limited time and resources? Marketo Engage provides the perfect balance of simplicity and sophistication. This way, you can engage more prospects faster with great campaigns that get results.
Know your audience and where to connect with them
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Every investment. Maximum impact
Marketing is taking its seat at the revenue table and driving growth. Marketo Engage provides the perfect set of dashboards, reports and analytics to help you measure and optimize performance.
